Thursday, March 1, 2007

the mr james show

Got our elevator pitch up on youtube!



So far feedback has been good and people love the idea! I guess it's cos' its a game (thus, element of fun/play), and futhermore, my target demographic is the exact one my friends and I belong to. So I totally understand what they are looking for and can thus think from both sides of the table. Either way, everything looks like it's going good and this idea is truly feasible. The startup costs are also low, which helps a lot.

Anyways, the last session we had was about podcasting. Podcasting, popularised by the ipod, is basically like a recording of your favourite radio show. Video killed the radio star? Looks like radio is back, albeit reinvented. The onset of podcasting has caused paradigm shifts in many facets of society. On the corporate side, this has become a way to market or showcase one's products, hold meetings, spread propaganda (-ahem-) amongst a myriad other things. Having a personal car salesman (even a prerecorded one) sure beats reading a prolix catalogue. On the consumer side, there are now many sites that allows users to post podcasts and thus share their views and commentary on new products, sports or anything under the sun.

So.. do I podcast? No. But do I listen to podcasts? Hell yea! I love comedy, especially the stand-up or witty-banter sort. But I can't always listen to my favourite radio shows all the time. Well, podcasts have solved this problem of mine. I especially like the Mr Brown Show, and Ask A Ninja. Podcasting provided a great avenue for these previously lesser known comedians to publicise themselves, and now the AskANinja crew has even landed some roles in bigtime commercials and TV shows.

Another great thing about podcasting is that it allows multi-tasking. You can receive information aurally, while doing your own work at your own time. This is great in a corporate environment where you want to know what's going on in the organisation but don't have time to go thru the minutes or sit through a meeting. Why not hear it while completing the assignments that are piling up?

Actually, podcasting could be integrated into the AmaSingRace. Perhaps we could include some short commentary when the player reaches his destination to talk briefly about the highlight of the attraction they are visiting. This could be optional, as we wouldn't want our users to be spending too much on their phone bills either! This could possibly add value to our game. Just an idea for now!

1 comment:

cellprof said...

Very good insights into podcasts. The critical question is how to build a revenue model? Give this some thought!